Video Commercials
Over the past couple of years video has become one of the most important tools for businesses to promote themselves. Whether you prefer commercial video or just a simple video where you speak about your business in front of the camera, both approaches could bring a lot of free traffic to your website.
What does Google say about video?
Suprisingly lots of businesses still do not use video in order to promote their business. Some of the businesses would love to get involved in video marketing, but have no idea where to start. There is definitely something you should know:
When it comes to videos as one of the most important components of a website, Google has started to include it in the algorithm. I believe that in very short time the website that do not have videos or mp3 or something else engaging on the site, will not rank at all in Google. That is something that every business should be aware of.
Have you noticed recently that videos appear more frequently on the first page of Google natural search?
I’ll give you an example…You are searching for an online guitar lessons for your child and on the first page of Google results you are presented with the video as one result and the website as the next one. Which one you will click on? I know the answer myself, it will be definitely video.
Is Video Marketing Cost Effective?
Today video is the fastest growing way of online advertising and stats shows that videos on Youtube are viewed around 2 billion times per day. This fact only should give you reason to consider videos to promote your business.
When it comes to marketing videos placed online could be considered as an alternative to television but with huge difference in cost. To advertise your products or services on television would cost you thousands, online videos are most of the time free with some video directories charging pennies to host them. Advertising with videos online will get you more targeted audience who are interested in your product as opposed to advertising on television where you message goes to wide audience.
Here below you can see examples of the little commercial videos we created for few local businesses in Bury.
